Cultural influence of the resorts
The cultural influence of the resorts was also immense: as P. J. Waller has remarked, '[n]o previous society gave so many people the chance to be beside the seaside' as late-Victorian and Edwardian Britain did.
The seaside resort generated a new - or at least adapted - set of cultural forms, and indeed whole new fashions in clothing and entertainment. In a society famous for its obsession with personal morality, the seaside resort's popularity with young couples and adulterers prompted much concern. Bathing was an activity that involved exposure of flesh, and elaborate bathing apparatus was created, along with clothing designed to preserve as much of a person's modesty as possible.